Host Susi Vine and her guest Stavros, founder of the artistic tea brand Leaf Sweat, explore inspiration, creativity, and mindfulness. Stavros is a lifelong creative, finding expression as a documentary filmmaker, author, musician, and artist, and shares how discovering herbal tea brought him the focus he needed through the pressure of editing a documentary film. From the ashes of a failed art-studio venture, he developed custom 12 blends that grew into a wholesale business. Stavros talks about meeting his own high standards and being able to pivot after a trademark challenge undermined his original Vampire brand. The conversation ranges from managing ego, making space for ideas, and holding space for diverse creative pursuits. Stavros describes his goal to bring “make the leaf sweat” into common parlance, and find authentic expression by honoring the artistic process.
Inside this episode:
- 00:57 Meet Stavros and Leaf Sweat
- 02:00 Tea Discovery and Curiosity
- 04:57 Tea as Creative Fuel
- 07:35 Blending Breakthrough
- 09:47 From Art Studio to Brand
- 11:16 Signature Blends with Dark Flair
- 14:35 Suitcase Sales to Loyal Clients
- 16:50 Vampire Pivot
- 19:07 Staying Inspired as Creators
- 21:19 Creativity Flows and Connects
- 23:31 Making Space for the Spark
- 24:18 Ego and Perception
- 25:52 Tea Snob Confessions
- 27:20 Mindfulness in Tea
- 28:13 Writing Process Ritual
- 30:14 Tuning the Creative Filter
- 31:45 Ideas Find Their Maker
- 34:10 Leaf Sweat Vision
- 37:24 Crazy Shoots and Rebrands
- 40:03 Leaf Sweat Online
- 40:37 Gimme Some of That Stuff
Find Stavros online at leafsweat.com and @leaf.sweat
Find Tacos and Venus and Anatomy of a Mixtape by Cherokee Starlight on Spotify
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